5) How does MediaDoor's design approach differ from other firms?
There are two things that are unique about our approach. One is that the quality of our design and our rich use of images and animation tend to make presentation significantly more visually interesting. The second is that we build the story around distilled sound bites that we capture from non-scripted interviews with principals and portfolio managers.
This gives our presentations a more authentic feel and gives brokers, consultants, and institutional clients more of sense that they are hearing the real story rather than a predigested marketing derivation.
Because of the view tracking capabilities of Web media we know that the somewhere north of 70% percent of those that view our presentations stay with them to completion. Given the competing interests for the attention span of professional audiences, we think that is an objectively strong indicator of success.