Podcasts
With the proliferation of media players, iPods, and multi-function cell phones, the production of podcasts is becoming a viable tool for efficiently communicating audio content to advisors, brokers and consultants.
Because the are low-cost and quick to produce, they are idea for quarterly investment commentary.
- Pricing: $250 plus $50 per finished minute. (i.e. 3-minute commentary =$400; 10-minute=$750)
Podcasting is simply the posting of an MP3 audio file to a site with an RSS feed that allows for subscription by someone to be automatically notified and to have their media player updated, whenever new presentation content is posted. The process is straightforward to set-up and maintain and can be useful for quarterly strategy or market commentary.
The only difficult part, and it is our specialty, is the efficient interviewing and editing of portfolio managers and other investment officers. From those interviews we produce tightly edited, compliance approved content that intermediaries will actually listen to. Our skill-set of being able to distill a 20 minute phone call with a PM down to the 3 to 5 minutes of the most interesting and relevant comments can make all the difference.
