Web Media Infrastructure:
- 98% of browsers have Flash®; player installed1
- 84 million have broadband - up 42% in 12 months2
- 56% of users are downloading media2
1. Adobe® 6/07, for US, Canada, UK, France & Germany. 2. Pew Research, March 2007: Internet & American Life Project
Intermediary Use of Web Media:
- 27% opened the presentation
- 68% viewed majority of content
- 4x more time than spent on avgerage call
Source: Brainshark case study cited of presentation distribution to 7700 wirehouse advisors.
Advisor Interest in Web Resources:
- 79% more likely to do business with managers with effective websites
- 49% viewed podcasts as useful tool
- 43% would view relevant portfolio manager video
Source: kasina study 8/06 - The Secret Life of Advisors Online.
