Web Media Infrastructure:

  • 98% of browsers have Flash®; player installed1
  • 84 million have broadband - up 42% in 12 months2
  • 56% of users are downloading media2

1. Adobe® 6/07, for US, Canada, UK, France & Germany. 2. Pew Research, March 2007: Internet & American Life Project

Intermediary Use of Web Media:

  • 27% opened the presentation
  • 68% viewed majority of content
  • 4x more time than spent on avgerage call

Source: Brainshark case study cited of presentation distribution to 7700 wirehouse advisors.

Advisor Interest in Web Resources:

  • 79% more likely to do business with managers with effective websites 
  • 49% viewed podcasts as useful tool
  • 43% would view relevant portfolio manager video

Source: kasina study 8/06 - The Secret Life of Advisors Online.